Thursday 3 November 2011

Capsule collection for NOIR.

I have been given a brand label to design a capsule collection for which is NOIR, and given a target customer. I have identify my target customer to be able to design an appropriate collection. I used my trend research so that I can choose which colour, silhouette, fabric or shapes that I could use for the collection. From that I have created an inspiration board and select a few details, colour, fabric and silhouette to develop.

My target customer is:

  • single
  • age late 20'- early 30'
  • well paid job
  • professional
  • likes to go out with friends for a drink
  • celebrities
  • luxurious lifestyle


Thanks for reading, ^_^










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